Ahilya

Art Direction, Digital Design

Crafting a digital experience for Ahilya

Ahilya is a collection of two unique, boutique properties that offer immersive luxury experiences steeped in history and charm. Ahilya by the Sea, located on the tranquil shores of Goa, is a peaceful coastal retreat, while Ahilya Fort in Maheshwar, Madhya Pradesh, invites guests to step into a world of regal heritage, set within a 250-year-old fort. Both properties reflect a deep connection to India’s rich cultural past, providing guests with serene environments, impeccable service, and a genuine sense of place. At Truetype, we believe in the power of design to tell compelling stories and create lasting impressions. Our collaboration with Ahilya is a testament to this belief.

We designed a visual style that harmonizes with Ahilya’s sophisticated brand ethos. By incorporating classic and contemporary elements, we ensured that every post, story, and update exudes a sense of luxury and refinement. We created serene colour palettes for Ahilya Fort Maheshwar and Ahilya by the Sea along with a customized Lato typeface which would be used in three weights- light, regular and bold.

We focused on creating content that not only highlights Ahilya’s offerings but also tells a story. Our guide includes templates and layout suggestions that streamline the content creation process. These layouts are designed to be both visually appealing and functional, making it easy for Ahilya to maintain a polished yet aesthetic presence.