Beautiful Homes by Asian Paints

Digital Design, Films

Interior design inspiration and services curated for the eyes of social media

Asian Paints is an Indian multinational paint manufacturing company with headquarters in Mumbai. They have a nuanced interior design vertical Beautiful Homes Magazine for ideas and inspiration and Beautiful Homes Interior Service for execution. The team from Beautiful Homes approached us to curate their social media accounts.

While Instagram and Facebook are their primary channels of communication with the interior design fraternity and customers to service, they were unhappy with the way their feed appeared. To solve this major concern they had a particular solution in mind – for the posts and grid to look like an online magazine. Having worked with editorials, we had just the perfect solution for their page.

Collaboratively with the Beautiful Homes team, Truetype worked on the design guidelines for all the social media platforms which defines their visual communication, rendering their channels a more cohesive and new-age look.

We leveraged the workflow with Beautiful Homes to establish full control over their style guide whether it was ideas, images, typography, and posting schedule for the brand. The result – the brand grew towards a seamless social media presence with rigorous research and curation for the platforms.

With all the above, we have been able to successfully grow their social media platforms and their Instagram page attracted a 10% spike in followers in a span of ten months while maintaining a highly curated and aesthetic profile grid.

We leveraged the workflow with Beautiful Homes to establish full control over their style guide whether it was ideas, images, typography, and posting schedule for the brand