Busago
Branding, Packaging
Going beyond just a meal
At Truetype, we believe that great design starts with a deep understanding of our clients’ vision. For Busago, Meals in a Bowl, we had the pleasure of crafting a distinctive logo and visual identity that truly represents their brand essence.
Busago is more than just a meal; it’s a wholesome, satisfying experience served in a bowl. Their commitment to offering delicious, nutritious, and convenient meals inspired us to create a visual identity that reflects their core values and appeals to their audience. The logo we designed for Busago is a fusion of modern aesthetics and classic elements. Its clean lines and vibrant colors embody the freshness and energy of their meals. The logo not only serves as a memorable brand mark but also reinforces their promise of delivering nourishing, flavorful meals with every bowl.
Our work extended beyond the logo to encompass a full visual identity that includes typography, colour palettes, and imagery. We chose a colour scheme that reflects the freshness of their ingredients and the warmth of their service. The visual elements work together harmoniously to create a cohesive brand experience that resonates with not just Busago’s customers but anyone who loves South Asian food.