D’lords
Branding, Packaging
Retail fashion made minimal and luxurious
D’lords is a fashion sourcing company based in Mumbai who were looking for a brand identity system for their new venture into the retail space. With a vision to create a hand-drawn logo, they collaborated with Truetype to design their communication system.
The monogram is the D and L forming a kite and is set in the colour red which the client requested. The minimal and easy to draw logo establishes the brand identity as clean and prime.
