Goa being their prime destination and with over 15 villas built and sold there, Isprava decided to print and publish Discover – the definitive guide to Goa – which they specifically curated for the villa owners at the coastal state and they commissioned Truetype for its book design.
While designing the book with Isprava’s brand guidelines and style, we chose the cover to be matte with an illustration and their logo for ‘discover’. The entire book is set in yellow, dark blue, and black. The book layout and design hint at the gold in Isprava’s logo and Discover’s icon with the use of yellows. The fonts used were Futura for headlines, Didot for body copy and the script font is Night Wing which is for highlighting important information such as ‘Pro Tips’.
All the images were sourced by Isprava yet some were from Himanshu Lakhwani’s shoots. These stunning images were used as a full bleed on a single page or in a minimal layout to draw attention to the beautiful tablescapes, scrumptious food, the beauty of nature, adventure activities, and more – using an editorial approach to the design that makes it an easy-to-navigate guide book.
Well within the brand guidelines of Isprava, Discover Goa is a meticulous and informative book designed by Truetype.
